!Volume 3, No. 3, January 2022

p- ISSN 2777-0915 | e-ISSN 2797-6068

234 http://devotion.greenvest.co.id

KANSEI' ENGINEERING' METHOD' SURVEY' PAPER' IN'

DESIGNING'AND'IMPLEMENTING'MARKET'NEEDS'

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

and Riski Juanda

Information Systems Postgraduate Study Program, Sekolah Tinggi Manajemen

Informatika dan Komputer (LIKMI), Indonesia

1,2,3 dan 4

Email: [email protected]

, [email protected]

[email protected]

and [email protected]

Introduction*

In the era of technology, anyone must understand, master or at least know

technology, because nowadays all human activities are related to technology (Burzagli,

Emiliani, Antona, & Stephanidis, 2021). Starting from the economic, social and

educational sectors, currently everything is closely related to information systems

Keywords

Kansei Engineering,

User Feeling,

Prototype

Article*Info*

Accepted:

December, 23

2021

Revised:

January, 4

2022

Approved:

January, 14

2022

Abstract!

The appearance and design of the application was originally

developed on the basis of its function and usability, as the

development of the appearance of an application began to

involve many aspects, including from the side of the user's

feelings. In the journal survey, this paper discusses the journals

that underlie the research using the Kansei Engineering method.

Kansei Engineering itself is a design method that uses user

feelings in making product designs. The method used in the

research is literature study, where the existing data becomes

information that is easy to understand and useful. The process

of finding sources that are used as literature studies by browsing

scientific books or articles from websites such as google scholar

to get a journal index indexed by google scientists and the

google.com search engine to get journal sources that are

sometimes not indexed by google scholar Determination of an

adequate number of respondents, complete analysis stages,

recommendation metrics supported by the display of

appropriate prototypes and specimens will produce optimal

research results. Based on the results of the study, it can be

concluded that 1. All surveyed papers have similarities in the

results of the research in the form of a recommendation matrix

that can be applied in making website-based applications and

the method used is Kansei Engineering Type I. In terms of

analyzing the results of the questionnaire, there are 2 journals

that use multivariate analysis with the stages of Coefficient

Correlation Analysis (CCA), Principal Component Analysis

(PCA), Factor Analysis (FA), and Partial Least Square (PLS).

While the other 3 each use different stages. Based on the results

of the survey on each paper, it can be concluded that each paper

has its own advantages and disadvantages, so that no one is

included in the ideal category, such as the number of

respondents involved in the study, the number of which is

significant with a complete analysis stage. It is also important to

display the prototype design to ensure the research results are as

expected. For specimens can be adjusted to the needs.

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 235

(Gojayeva, Huseynova, Babayeva, Sadigova, & Azizova, 2021) and information

technology to support everything from technical to strategic matters, in order to achieve

the goals that have been made (Tohara, 2021). In building information

systems/information technology (Pakusadewa, Suryani, Ambarwati, & Bintang, 2021),

there is one thing that must be considered, namely satisfaction. Therefore, an acceptable

IS/IT is not only one that is good from the manufacturer's point of view and has the latest

technology (Settembre-Blundo, González-Sánchez, Medina-Salgado, & García-Muiña,

2021), but also a product that has an emotional and psychological attachment to its users

(Chen, Chen, Mu, & Yu, 2021). User needs must be understood which is then translated

into a better technical aspect (Ali & Anwar, 2021). In its application, there is a known

method, namely Kansei Engineering (Yudhi Raymond Ramadhan, Nugroho, & Anwar,

2022). Kansei Engineering or in Japanese Kansei Kougaku which means

affective/emotional engineering, which can be interpreted as sensitivity related to what

people think, so Kansei Engineering (KE) is a method that combines Kansei into

Engineering (Coronado, Venture, & Yamanobe, 2021). Kansei Engineering will use

customer needs or customer-oriented factors as the basis for designing or developing a

product (Sembiring, Febrilliandika, Oktaviani, Siregar, & Azmi, 2021). In the process, an

analysis of the wants and needs of customers or users will be carried out. Customers in

choosing a product not only base their choice on logical reasons, such as the function of

the product (Seo & Song, 2021), but also judge based on emotional factors and feelings,

emotions and feelings of customers are important factors in determining the product to be

chosen by him. The emotional factors, feelings, desires, and hidden desires of a person

are referred to as affective factors. Kansei Engineering will focus on affective factors in a

product in developing a product. The application of Kansei Engineering that is carried out

correctly will produce a product that is not only efficient, but also has aesthetic value that

can spoil the emotions of its customers.

Research*Method****

The method used in the research is literature study, where the existing data

becomes information that is easy to understand and useful. The process of finding sources

that are used as literature studies is to browse books or scientific articles from websites

such as google.scholar to get journal sources indexed by Google Scholar and the search

engine Google.com to get journal sources that are sometimes not indexed by Google

Scholar.

Searching sources on the internet uses the main keyword Kansei Engineering

which is the method in the research that will be made, as well as other keywords such as

website, interface design, and the HCI method which is also used in the application of the

Kansei method.

The selected source must apply Kansei correctly, starting with determining one of

the 8 Kansei models (Mohd Lokman, 2010), then determining the specimen and Kansei

Word, taking data from respondents such as questionnaires and then analyzing it using

multivariate statistics, the last step is translating the results of the analysis into the

application of making systems or products, the final results will produce

recommendations for the form of systems or products made based on Kansei Word or

according to the dominant emotions of the respondents from the results of the analysis.

The Kansei Engineering method used for these four research journals is using the

Kansei Engineering type I model, namely KEPack, with stages.

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Picture 1. Stages of Kansei Engineering Type I.

Result*and*Discussion*

After searching for books or scientific articles through website searches using

google schoolar using the keyword “Kansei Engineering interface e learning” 343 results

were obtained. Then from the 343 results selected Indonesian-language papers published

since 2016, so finally 5 papers were selected. The 5 papers used as the object of the

survey are as listed in the Study Characteristics table below.

Based on the condition of the masonry community who felt a significant impact on

the implementation of PPKM, we conclude that the community is in a dilemma. The

dilemma position referred to here is that when the community adheres to the PPKM

policy, the community will experience economic devastation and even go to the stage of

starvation. When people leave the public and do not comply with PPKM rules, the

community will get two impacts: a high risk of exposure to Covid-19 and strict sanctions

from the government.

Table 1. Study Characteristics.

No.

Name of

Researcher /

Origin of

Institution

Research

Type and

Year

Research Title

Scope

(Afriq Yasin

Ramadhan,

Santosa, &

Ferdiana, 2018)

Informatics

Journal of

2019

Kansei

Engineering

Implementation in

E-learning

Applications for

• Using Kansei Engineering in

analyzing the factors needed

in designing the display

design of the E-learning

application

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 235

Engineering,

Faculty of

Computer

Science, Pasim .

National

University

Vocational High

Schools

• Analyze design elements for

the appearance of E-learning

applications

• Create a matrix of design

element recommendations in

the E-learning application

display resulting from

analysis using Kansei

Engineering

Martanto, M.

Kom. , Dr. Eng.

Ana Hadiana

Journal of

2018

User Experience

Analysis for

Indigos User

Interface Design

Using the Kansei

Engineering

Method

• Analyze interface design

related to user feelings

• Analysis focuses on user

experience

• Creation of a user interface

design matrix in accordance

with the wishes of the user

Freedy

Wicaksono

Information

Systems,

Indonesian

Computer

University,

Bandung

Journal of

2016

Application of

Kansei

Engineering in

Web-Based E-

Learning Interface

Design (Case

Study: STMIK

CIC Cirebon

• Analyzing the interface

design of the E-Learning

website based on the feelings

or emotions of students as

users

• The results of the analysis are

in the form of a website

display recommendation

matrix and an E-Learning

prototype that can be applied

to the STIMIK CIC E-

Learning application.

Indra Griha

Tofik Isan,

Indra Satriadi

Information

Management,

Sriwijaya State

Polytechnic

Journal of

2019

Kansei

Engineering in

Designing Web-

Based e-Commerce

User Interface for

MSME Products

• Analyze based on

multivariate analysis, ie

Complexity consists of

formal, natural and simple

emotion factors; and

Uniqueness consists of

Comfortable, Soft and

Unique which is poured into

the recommendation matrix

for the e-Commerce MSME

Product user interface

• Designing recommendations

for e-Commerce user

interfaces for MSME

products, which use user

psychological factors which

are translated into user

interface recommendations.

Afriq Yasin

Ramadhan,

Paulus Insap

Santosa, Ridi

Ferdiana

Department of

Electrical

Engineering and

Journal of

2018

Analysis of

Affective

Responses to B2C

M-Commerce User

Interfaces Based

on Gender and

Study Background

Using Kansei

Engineering

• Kansei measurements

• Gender-based analysis

• Study background-based

analysis

• Multivariate analysis using

PCA

237

Volume 3, No. 3, January 2022, pp. 234-249

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Information

Technology,

Faculty of

Engineering,

Gadjah Mada

University

The discussion is carried out by surveying written works based on 3 categories,

namely the research subjects discussed, research results, and problems that can be solved

by the research. Furthermore, the 4 papers are compared to find out the differences and

similarities as well as the advantages and disadvantages.

A. The journal "Implementation of Kansei Engineering in E-learning Applications

for Vocational High Schools" was written by Yoga Megasyah.

1. Research Subject

In this study, the subjects of the discussion were students of SMK PGRI 3 Cimahi

and students of SMK 4 Padalarang. These students in the teaching and learning process

use e-learning applications that are carried out online using the internet or offline using a

projector. The study involved 8 e-learning specimens.

2. Research Results

In this journal, the author reveals the results of his research conducted on students

of SMK PGRI 3 Cimahi and SMK 4 Padalarang regarding the use of e-learning

applications with a total of 80 participants. This research resulted in 3 recommendations

for the design of the e-learning application display, namely:

The design concept is sourced from all respondents who have the concept of

emotion that has the strongest influence on it, which is "Dynamic".

Picture 2. Dynamic Design Concept.

The design concept is sourced from the respondents of SMK PGRI 3 Cimahi. The

concept of emotion that has the strongest influence is "Innovative / Creative"

The design concept is sourced from respondents at SMK Negeri 4 Padalarang. The

concept of emotion that has the strongest influence is "Fun".

Problems that can be solved

The problems that can be solved in this research are:

a. Knowing the factors needed in designing the display design of E-learning

applications with the Kansei Engineering approach

b. K nowledge of design elements for the appearance of E-learning applications

238

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 239

c. Recommendations for the use of E-learning application display design elements

generated through the Kansei Engineering approach that are in accordance with the

wishes of students.

Journal of "User Experience Analysis for Indigos User Interface Design Using the Kansei

Engineering Method" written by (Martanto & Hadiana, 2018).

Participants selected to fill out the questionnaire in this study were students of

STMIK IKMI Cirebon majoring in Information Management (MI) and

Computerized Accounting (KA) with an average age between 19-23 with details of

67 men, 96 women with a total 163 participants

1. Research Results

This research resulted in three Indigoes user interface design products which

include Indigoes user interface design for all participants, Indigoes user interface design

for student participants and Indigoes user interface design for female students.

The results of the analysis of this research is to produce the concept of emotion that

has a strong influence on the alternative design of the Indigoes user interface. The

concept of emotion that affects all participants is "Natural", while the concept of emotion

that affects student participants is "Colorfull" and the concept of emotion that affects

female participants is "Bright".

Picture 3. Concept of Emotion from Pca and FA Analysis.

Indigoes user interface design products are generated from the concept of emotion

which has a variable value above the range value of each category for recommendations

for making Indigoes user interface designs. Design products for all participants produce

the concept of "Natural" emotions, while design products for student participants produce

the emotional concepts of "Colorfull" and product designs for female participants produce

the emotional concept of "Bright".

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240 http://devotion.greenvest.co.id

Picture 4. Prototype of Natural Concept Research Results.

Picture 5. Prototype of research results Bright Concept.

3. Problems that can be solved

Design elements in the research can be added in more detail so as to produce even better

element metrics as recommendations for Indigoes user interface design concepts

C. Journal of "Implementation of Kansei Engineering in Web-Based E-Learning

Interface Design (Case Study: STMIK CIC Cirebon") written by Freedy Wicaksono

1. Research Subject

The subjects of this study were students of STMIK CIC Cirebon, amounting to 200

people as participants to determine the desired design elements. Compilation of a

questionnaire based on 20 Kansei Words and 20 specimens of open source e-Learning

software which was then selected 5 specimens based on needs analysis

2. Research Results

This study produces a matrix of recommendations for e-Learning display design and a

prototype website display design based on psychological factors and two concepts of user

emotions, namely modernity and cheerfulness.

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 241

Picture 6. Modernity and Cheerfulness Design Elements.

The two emotion concepts are “Modernity” which consists of the emotional

elements “Luxury”, “Sober”, “Beautiful”, “Soft”, “Passionate”, “Dynamic”,

“Comfortable” and “Futuristic” and “Cheerfulness” which consists of of “Colorful” and

“Unique” emotion elements. The following is a prototype display of the e-Learning

website which was made based on the results of emotional factor analysis.

Picture 7. Interface Design Prototype.

3. Problems that can be solved

Analyzing the need for a website-based e-Learning application to support the

learning process at STMIK CIC Cirebon. Apply Kansei analysis to select one of the

appropriate open source e-learning applications. Make recommendations for Kansei

based design element metrics.

D. Journal of "Kansei Engineering in Designing Web-Based e-Commerce User Interfaces

for MSME Products" written by (Isa & Satriadi, 2019)

1. Research Subject

This study involved 40 participants, 20 Kansei Words and 10 e-commerce specimens for

MSME products. The connection in this research is how to translate the psychological

factors of e-commerce users of MSME products into user interface designs.

2. Research Results

After going through the stages, the results of the recommendations for the e-Commerce

user interface for MSME products are obtained, as follows:

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Picture 8. Matrix of MSME e-Commerce User Interface Recommendations.

3. Problems that can be solved

Two main concepts were obtained based on multivariate analysis, namely

Complexity consisting of formal, natural and simple emotion factors; and Uniqueness

consists of Comfortable, Soft and Unique which is poured into the recommendation

matrix for the e-Commerce MSME product user interface which consists of 8 main parts,

namely body, main menu, header, top menu, left menu, right menu, footer and sound and

divided into 65 design elements,

E. Journal of "Analysis of Affective Responses to B2C M-Commerce User

Interfaces Based on Gender and Study Background Using Kansei Engineering" written by

Afriq Yasin Ramadhan, Paulus Insap Santosa, Ridi Ferdiana.

1. Research Subject

In this study involved 65 participants with an age range of 22-27 years consisting

of 39 women and 26 men. As for the study background of Mathematics Education 18

people, Informatics Engineering 32 people, and Psychology as many as 15 people. The

specimens used were 5 specimens, namely:

• Lazada

• Matahari Mall

• Shopee

• Open

• Tokopedia

2. Research Results

In this research take 2 analytical approaches, namely:

a. Analysis Based on Male Gender

Based on the results of the Principal Component and the results of the PC loading,

the male group shows the recommended Kansei structure in the m-commerce user

interface is 2 components, namely attractiveness and modernity. The following table

shows the principal components and their PC loading:

Picture 9. Male PCA Results.

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 243

Picture 10. Male PC Loading Results.

b. Analysis Based on Female Gender

Based on the table of Principal Components and PC loading below, for the female group,

the recommended Kansei structure in the m-commerce user interface is 2 components,

namely cheerfulness and modernity.

Picture 11. Female PC Results.

Picture 12. Female PC Loading Results.

The following can be seen the results of the analysis recapitulation by gender

below:

Picture 13. Recapitulation of Analysis by Gender.

c. Analysis Based on Informatics Engineering Study Background

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Picture 14. Principal Component Results of Informatics Engineering.

Picture 15. Results of PC Loading Informatics Engineering.

If you look at the Principal Component table and PC Loading results, it is

recommended that the results of the Informatics Engineering group have 2 components,

namely cheerfulness and modernity for the Kansei structure of m-commerce user

interface designers.

d. Analysis Based on Mathematical Study Background

The results of the mathematics group show that the recommended Kansei structure in the

UI m-commerce planning consists of two components, namely attractiveness and

modernity. The results can be seen in the table and figure below:

Picture 16. Mathematics Education PC Results.

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 245

Picture 17. Results of PC Loading Mathematics Education.

e. Analysis Based on Psychological Study Background

In the Kansei structural psychology group in planning UI m-commerce, attractiveness and

Cheerfulness components are recommended. The results of the analysis can be seen

below:

Picture 18. Psychological PC Results.

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Figure 19. Results of PC Loading Psychology.

The results of the analysis recapitulation based on the background of the study are

as follows:

Figure 20. Recapitulation of Analysis Based on Studies.

As written in the table above, on the first axis there are 2 groups who recommend

the same concept in designing affective applications in m-commerce except for the

informatics engineering group. While on the second axis, there are also 2 groups who

suggest the same concept except for the psychology group.

3. Problems that can be solved

From the research that has been done, it turns out that in the design of m-commerce, it is

not only how advanced it is, how easy it is to use m-commerce or the convenience of

using it, but also how psychologically m-commerce attracts people to use it. Because

basically from the results of research conducted, gender differences, age differences and

educational background differences also affect everyone's psychology.

f. Differences and Similarities with Other Research Results

1. Difference

The differences that exist in the 5 journals discussed are:

a. Number of different specimens and respondents

b. The process of multivariate analysis carried out was different. Fredy and Afriq used the

PCA and FA stages, Indra used the PCA, FA, PLS, and CA stages, and Martanto and

Yoga used the CCA, PCA, FA, and PLS stages.

c. The results made by Fredy, Indra, and Yoga include a prototype design or website

display if you apply recommendation metrics, while the results of Martanto and Afriq

only include a recommendation matrix of design elements without providing a prototype

of the website appearance.

2. Equation

The equations in the 5 journals discussed are:

a. Using the Kansei Engineering type I . method

b. The results of the research in the form of a recommendation matrix that can be applied

in making website-based applications

Suhadi Parman

, Dadan Perdana

, Sena Kurniawan

, Riski Juanda

Kansei Engineering Method Survey Paper In Designing And Implementing Market

Needs 247

c. The journal created by Martanto and Yoga has similarities in analyzing the results of

the questionnaire with Multivariate statistical analysis with the stages of Coefficient

Correlation Analysis (CCA), Principal Component Analysis (PCA), Factor Analysis

(FA), and Partial Least Square (PLS).

g. Strengths and Weaknesses with Other Research Results

1. Advantages

a. Fredy Research

• Using 200 respondents to determine the desired design elements, so that the results

of the questionnaire will be able to represent the majority of students' personalities

• Using specific specimens by preparing 20 specimens of the open source e-Learning

software which was then selected 5 specimens based on needs analysis

• The results of the study provide a prototype of the appearance of the website that can

be applied by the place that is the object of research

b. Indra's Research

• The analysis result is stronger because it uses 4 stages of multivariate analysis,

namely Principal Component Analysis (PCA), Factor Analysis (FA), Partial Least

Square (PLS), and Cluster Analysis (CA).

• The research description is written clearly and easily understood

c. Martanto's Research

• The results of the study provide a prototype of the appearance of the website that can

be applied by the place that is the object of research

• The analysis result is stronger because it uses 4 stages of multivariate analysis,

namely Principal Component Analysis (PCA), Factor Analysis (FA), Partial Least

Square (PLS), and Coefficient Correlation Analysis (CCA).

d. Yoga Research

• The results of the study provide a prototype of the appearance of the website that can

be applied by the place that is the object of research

• The analysis result is stronger because it uses 4 stages of multivariate analysis,

namely Principal Component Analysis (PCA), Factor Analysis (FA), Partial Least

Square (PLS), and Coefficient Correlation Analysis (CCA).

• Generate 3 recommended metrics for website display based on the type of

respondent, that is, out of all respondents, the concept of emotion that has the

strongest influence is “Dynamic”. The design concept is sourced from the respondents

of SMK PGRI 3 Cimahi. The concept of emotion that has the strongest influence is

“Innovative/Creative”. And the design concept sourced from the respondents of SMK

Negeri 4 Padalarang has the concept of emotion that has the strongest influence on it

is "Fun"

e. African Research

• The multivariate analysis process is explained in detail using diagrams

2. Weaknesses

a. Fredy Research

• The process of analyzing respondent data only uses 2 stages of multivariate analysis,

namely Component Analysis (PCA) and Factor Analysis (FA).

b. Indra's Research

• The research results are only in the form of a matrix table of design element

recommendations that can be used by the research object without making a prototype

implementation design of the matrix

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• The number of participants is small if the object under study has a large to international

scale, with the collection of 40 questionnaire subjects it is felt that they do not represent

the target MSME users for both domestic and foreign markets.

3. Research Martanto

• Research uses 30 to 50 respondents which is considered less when compared to using

the system at the research object

• The design elements used in the research are less detailed

• The research results are only a recommendation matrix without making an interface

design prototype

• Few stages of multivariate analysis

4. Yoga Research

• Research only uses 15 Kansei Words, where in a similar study it has at least 20 Kansei

Words

5. Afriq Research

• The research results are only a recommendation matrix without making an interface

design prototype

• Participants' backgrounds are not diverse, so the data obtained is less accurate

• Few stages of multivariate analysis.

Conclusion!

Based on the results of the study, it can be concluded that all surveyed papers have

similarities in the results of the research in the form of a recommendation matrix that can

be applied in making website-based applications and the method used is Kansei

Engineering Type I, in terms of analyzing the results of the questionnaire, there are 2

journals that use multivariate analysis with the stages of Coefficient Correlation Analysis

(CCA), Principal Component Analysis (PCA), Factor Analysis (FA), and Partial Least

Square (PLS). While the other 3 each use different stages and based on the results of the

survey on each paper, it can be concluded that each paper has its own advantages and

disadvantages, so that no one is included in the ideal category, such as the number of

respondents involved in the study, the number of which is significant with a complete

analysis stage. It is also important to display the prototype design to ensure the research

results are as expected. For specimens can be adjusted to the needs.

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Suhadi'Parman

,'Dadan'Perdana

,''Sena'Kurniawan

,'Riski'

Juanda

(2021)

First*publication*right*:*

Devotion':'Journal'of'Research'and'Community'Service'

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