
Yeni Triana
1
 and Yelia Nathassa Winstar
2*
 
 
Property Principles For MSME Business Actors in Sail District, Pekanbaru City 185 
enterprises  employees,"  he  said  in  a  press  release,  he  asked  MSME  players  who  had 
registered  in  2020  to  re-register  (Carter  &  Westenskow,  2020)  because  there  are 
additional features that must be completed. Likewise, those who have registered manually 
must  re-register  online  (Nugraha,  Rijayana,  Sapanji,  Samihardjo,  &  Lestari,  2021).  He 
also  appealed  to  SMEs  in Pekanbaru  City  to  immediately  register  their business  online 
through the https://mataumkm.riau.go.id application (Radhi & Pramuditya, 2021). MSME 
actors should register their business as soon as possible through the application (Arie & 
Fikry, 2021) and be able to fill in data completely and correctly, of course, including an 
active  mobile  number,  he  said  (Glazier,  2021).  Through  this  mobile  number,  MSME 
actors  will  get  information  about  the  disbursement  of  BPUM  through  the  Ministry  of 
Cooperatives (MacArthur, 2021) and SMEs of the Republic of Indonesia. Idrus hopes that 
the Camat, Lurah, and RT/RW throughout the city of Pekanbaru will remind their citizens 
who  are  MSME  actors  about  the  assistance.  With  the  assistance  provided  by  the 
government,  the  business  managed  by  the  community  is  growing  rapidly  (Shaturaev, 
2021), but on the other hand this progress is not balanced with knowledge of the issue of 
how to maintain the relationship between the business actors themselves (Stam, 2015), as 
well as with consumers, so that there are no conflicts that cause conflict. inconvenience to 
the parties. As in business actors who are members of business group partnerships located 
at Tugu Keris, Sail District, from various kinds of businesses, such as culinary, clothing 
with all its knick-knacks, hijabs, accessories, and so on. Sometimes there is disharmony 
among business actors in establishing the partnership. In terms of service to consumers, 
which  does  not  apply  well,  it  means  that  there  is  disharmony  in  establishing  the 
relationship. 
This requires an understanding of the principle of propriety for business actors as 
an effort to establish good relationships with various parties, both business partners and 
consumers. One  of the keys to  success  in running a business  is  to establish cooperative 
relationships with other partners, and understand that every activity carried out is  based 
on  guidelines,  namely  the  principle  of  propriety.  So  that  there  will  be  no  problems  in 
establishing  partnership  relationships  with  other  business  actors,  in  dealing  with 
consumers, this less harmonious relationship, becomes one of the barriers for both parties, 
of course, it will affect profit gain. The principle of propriety is a guideline for business 
actors  to  carry  out  their  business  activities,  in  serving  consumers  and  their  partners. 
However, it is not easy to build a partnership through solid cooperation of both parties, as 
a strong image for the competitiveness of business actors. The principle of propriety is the 
basis for business actors as a form of good faith, in carrying out their business, especially 
if the business actor wants to increase competitiveness in the relevant market. 
Managing  a  right  and  proper  business  will  be  able  to  affect  the  sales  of  MSME 
products in the community. Likewise with the business group located at Tugu Keris, one 
of which is a business group under the auspices of Tenda Gilyu, which is a business that 
has a significant function and role for MSMEs, as partners to increase profits or profits, 
therefore  Tenda  Gilyu,  because  as  group  business  actors,  contribute  to  or  facilitate 
partnership  business  actors  to  empower  their  partner  businesses  so  that  they  can  be 
competitive with other business actors, this is not as easy as agreed during negotiations, 
sometimes the relationship has obstacles to make it happen, there is a misunderstanding 
of both the his  partner.  For  this  reason, it  is  necessary  to  improve the  understanding  of 
what  has  been  agreed  upon  by  the  parties,  especially  to  the  principle  of  propriety  in 
carrying  out  partnership  relationships,  both  among  business  actors  and  consumers.  The 
principle  of  propriety  for  both  parties,  as  a  guideline  in  running  their  business,  so  that 
they  can  realize  and  advance  the  MSME  business  world.  This  means  that  the 
understanding of both parties to the principle of propriety, which is the legal basis for the