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SAPANA% TOURISM% DEVELOPMENT% STRATEGY% BONTO%

SALAMA%VILLAGE,%SINJAI%BARAT%DISTRICT%

Syarifuddin

STIE Amkop Institute, Makassar, Indonesia

Email: [email protected]

Keywords)

Greeting Tourism,

Fish Farming,

Development Strategy

Article)Info)

Accepted:

December, 23

2021

Revised:

January, 4

2022

Approved:

January, 14

2022

Abstract)

In this study, this study aims to determine the trend of the

development of greeting tourism and the cultivation of tilapia

and carp. The methods used are survey and interview methods.

The results showed that the development of sapana tourism in

the last two years and in the future is increasing, while the

cultivation of tilapia and gouramy has developed and has

natural potential in the form of natural beauty surrounded by

mountains and has adequate facilities and infrastructure such as

a lesehan casebo or restaurant and restaurant. worship place.

accessibility of both private and public transportation and local

government support. Meanwhile, future linkages from the

development of greeting tourism include the addition of tourist

attractions such as tilapia cultural tourism or bathing places.

Furthermore, the development chain of greeting tourism in the

future is an increase in the number of tourist visits along with

the development of superior or culinary products so that they

can attract tourists to visit. The development of greeting tourism

in the future will also open up new job opportunities to meet the

needs of tourists while in Bonto Salama village. From the

development of greeting tourism, it will also increase people's

income from the tourism business that is run and increase

regional income from levies imposed on tourists.

Introduction)

Sapana tourism Bonto salama village is one of the areas that has natural tourism

which is used as a greeting tourist spot with natural beauty and adequate infrastructure for

tourists such as waterfalls and plans to build restaurants, souvenir stalls, stalls selling food

and soft drinks. Supporting facilities are also available in Bonto Salama village such as

places of worship, public toilets, lesehan facilities, parking lots and other supporting

facilities. In addition to natural beauty and facilities, access to Bonto Salama village is

also very easy to reach either by private vehicle or public transportation. Tourist activities

that are usually carried out by tourists are fishing, culinary tours of superior products of

tilapia and carp or just enjoying the beauty of nature. In the last 2 years, the number of

tourists to these tours tends to increase. This shows that greeting tourism deserves to be

developed and has good prospects in the future.

Sapana tourism is also used as aquaculture with tilapia pond media. This

cultivation business is carried out scattered on the outskirts of the lake. The fish that are

cultivated are tilapia and gourami. The production from this aquaculture business is sold

to agents and culinary entrepreneurs and visitors to greet and enjoy tourism and can also

be processed into a grilled fish menu that is famous for tourists. The existence of the

greeting and cultivation tourism business is considered not to damage the natural beauty

as a tourist spot because of the scattered and regular location of the ponds. The existence

of this aquaculture business is also considered to be the cause of development and good

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Sapana Tourism Development Strategy Bonto Salama Village, Sinjai Barat District

285

Syarifuddin

water quality as a result of the leftover feed that accumulates at the bottom of the water

can also be used as fish feed.

From the description above, the author is interested in conducting research on how

to develop greeting tourism strategies in Bonto Salama Village, West Sinjai District,

Sinjai Regency, South Sulawesi Province. Where this tourist spot has the potential to be

developed but clashes with cultivation businesses that do not damage the natural beauty.

But on the other hand, this cultivation business also supports the development of tourism,

especially culinary tourism, where the main ingredients are gouramy and tilapia and local

products from West Sinjai which will be obtained directly from the cultivation business.

development of cultivation business and find out the prospect of developing greeting

tourism in Bonto Salama Village, West Sinjai Regency in the future.

Research)Method)

This research was conducted in October in Bonto Salama Village, West Sinjai

District, Sinjai Regency, South Sulawesi Province. The method used is the survey

method. Survey is a research method using a questionnaire as a data collection

instrument. The aim is to obtain information about a number of respondents who are

considered to represent a certain population (Kriyantono, 2008).

According to Sugiyono (2011), the population is a tourist area of bonto salama

whose generalization consists of objects or subjects that have certain qualities and

characteristics determined by researchers to be studied and then drawn conclusions. The

population of this research is local government, tourists and business people.

Determination of respondents for local governments is done by purposive sampling

technique. The number of respondents is 30 people consisting of the Regional

Government and village officials as well as the local community.

The sample is 30 people with the criteria of age seventeen years and over, both

male and female, both from within and outside the district. Respondents for business

actors consisting of local product businesses. stall business that sells food and soft drinks,

souvenir business and fish farming business with the criteria that the business owned has

been developed for at least one year. The data collected is primary data, namely data

collected from respondents and secondary data, namely data collected from relevant

agencies. Data collection techniques used are interviews, observation and documentation

data. The data analysis used to answer the first objective is trend analysis. According to

Supangat (2007), the general equation for trend analysis is:

Y = a + bx

Where :

Y : Forecast value

a : Constant (value of trend y, when x=0)

b : Slope (coefficient of change in value of y due to change in value of x)

x : Value of year period

To answer the second research objective, descriptive data analysis was used, by

describing backward linkages consisting of natural potential, facilities/infrastructure,

accessibility and support of stakeholders and forward linkages such as increasing the

number of tourists, adding tourist attractions, employment opportunities and increasing

income from the development of tourism objects. greetings, Bonto Salama Village, West

Sinjai District, Sinjai Regency.

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Result)and)Discussion)

Sapana Tourism Object, Hadiwijoyo (2012), distinguishes tourist objects and

attractions into three, namely; natural attractions, socio-cultural attractions and special

interest attractions. Of the three attractions, Sapana tourism is included in natural tourism

objects where natural resources are potential and attractive for visitors both in their

natural state and after cultivation. The land area is approximately 4 hectares. Waterfall

tourist attraction which is not too wide and surrounded by mountains overgrown with

beautiful trees so that the natural atmosphere is calm and cool. Sapana tourism activities

that can be done are swimming, fishing, traveling and being able to enjoy the scenery and

culinary tours. The facilities and infrastructure available at the Sapana tourist attraction

are quite varied and adequate.

The following table describes the number of infrastructure facilities at the Sapana

tourist attraction.

Table 1. Facilities and Infrastructure at Sapana Tourism Objects.

No Facilities and infrastructure Tot

Fishing Spot

Restaurant

Food and Soft Drink Stalls

Souvenir Kiosk

Bathing facilities

Worship place

Public toilet

Jumlah

Based on the table above, it is known that the number of facilities and

infrastructure at the Sapana tourist attraction is 30 units. There are 5 units of fishing

ground, which is a place for middle class 2 to shelter, namely a casebo and a place to eat.

Sapana tourist attraction has a menu that is very popular with visitors, namely tilapia and

gourami fish as well as village superior products. Several future plans for the construction

of the restaurant are located on the edge of the tour in natural conditions so as to provide

a different sensation for visitors. There are quite a number of food and soft drink stalls in

Sapana tourism compared to other infrastructure facilities. These Warung plans are

spread out along the tourist area roads. The souvenir kiosk is in the greeting and sells

souvenirs in the form of clothes, accessories and other souvenirs. Other facilities are

fishing and bathing places as well as places of worship. and public toilets are also

available. The condition of roads, parking lots, electricity, natural pool water at the

Sapana tourist attraction is also very good.

Characteristics of Tourists, Business Actors and Stakeholders

Tourists who visit the Sapana tourist attraction have different characteristics

ranging from age, gender, education, area of origin of work and area of origin. Tourists in

this study a sample of 30 people. Tourists visiting the Sapana tourist attraction are

dominated by male tourists, aged 27-36 years, coming from outside the Sinjai Regency,

working as entrepreneurs with the reason of visiting to enjoy the beauty of nature.

Business actors in the Sapana tourism object are dominated by male business actors, aged

37-46 years with an educational background of high school or equivalent. The most

common businesses found in food and soft drink stalls. As for the characteristics of

stakeholders, namely the Regional Government, they are aged 46-55 years with an

Syarifuddin

Sapana Tourism Development Strategy Bonto Salama Village, Sinjai Barat District

287

educational background of SMA to S2.

Trends in the Development of the Number of Tourists in Sapana Tourism Objects

In the last five years the number of tourists visiting the Sapana tourism object tends

to increase. One of the factors for the increasing number of tourists visiting greeting

tourism is the establishment of a building with the words "Sapana Tourism Place" in the

village of Bonto Salama, Sinjai Barat, which is quite attractive to tourists and becomes a

mandatory photo spot when visiting the tour. In addition, the development of culinary

tourism is also able to attract tourists to visit tourist objects. Distinctive menus and

beautiful nature attract tourists to visit the Sapana tourist attraction, namely baths and

fishing grounds and other facilities.

According to Nasihuddin (2010), culinary tourism as a superior product in the

archipelago develops very quickly and automatically accompanies other tours. This is

because culinary is a lifestyle and human culture that is on the rise. In various cities, filled

with diverse culinary, both the type of food to the concept of presentation. Culinary

variety, ranging from snacks to main meals is the hallmark of each city. The following is

the number of tourists who visited in the last 2 years.

Table 2. Number of Tourists in Sapana Tourism Object in 2019-2021.

Years

Number of

Tourists (person)

2019

104

2020

136

2021

164

Total

504

Source: Bonto Salama Village.

Based on Table 2, it is known that the number of tourists visiting in the last five

years tends to increase. From Table 2 it can be estimated the number of tourists who will

visit the Sapana tourist attraction in the next five years. This forecast uses trend analysis.

From the calculation results, the equation Y = 71,348,3+11,624,5x is obtained. From this

equation, a forecast is made which aims to determine the number of tourists who will visit

the Sapana tourist attraction in the next five years by substituting the x value with the

forecast period code. The following is a table of the results of the forecast for the number

of tourists in the next five years.

Table 3. Estimated Number of Tourists in Sapana Tourism Object in 2019-2023.

Perc

No Years

Number of enta

Based on Table 3 above, it is estimated that in the next five years starting from 2019-

2023 the number of tourists visiting the Sapana tourist attraction shows an increasing trend.

The increasing forecast results indicate that tourism development is showing a positive

trend. The increasing forecast results are also in line with the increasing number of

people

(%)

2019

141

2020

152

8,24

2021

164

7,61

2022

175

7,07

2023

187

6,60

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tourists visiting greeting tourism in the last five years.

Tilapia and Gourami Cultivation Business

Tongging waters are also used as a medium for tilapia and carp cultivation by the

community. This cultivation has been developed since 2020 using floating net cages (KJA) at

tourist sites. The size of the fish used is 50x60 meters, a depth of 1 meter and the fish that are

cultivated are Tilapia and gourami and fish seeds measuring 10-12 cm with a total of 5000

fish per bag. The feed required is 2,500 kg of feed per six months. This cultivation business

takes six months of maintenance and produces about 1,500 kg per bag. The results of this

cultivation business are sold to tourist visitors or to several local communities at a selling

price of approximately Rp. 25,000/kg. The following is a table of the results of aquaculture

fish production in Sapana tourism in the last two years:

Table 4. Estimated Results of Tilapia and Gourami Cultivation in 2020-2021.

No Years

Quantity

(tail)

2020 500

2021 1000

Total 1500

Based on Table 4 above, it is known that in the last 2 years the production of tilapia

and gourami fish cultivation tends to decrease, one of the causes is the mass fish deaths

that occur in Sapana tourism so that the number of ponds is limited by the manager so

that the production of fish cultivation is the first step and The number of fishing ponds is

limited by reason of the location in tourist attractions which are neatly arranged so that

they do not damage the natural beauty and tourism of greetings, from the rest of the feed

that is not eaten by visitors, it can also be used as fish food that is actually cultivated.

Sinaga (2014) in his research revealed that the existence of mountains has an impact on

the natural beauty of Sapana tourism. Because fish feed (pellets) that are not eaten by

Tilapia will not pollute the beauty and can foster fish development. The more food left by

visitors, the more the fish will breed.

In addition, this tourism and cultivation business supports the development of

greeting tourism in Bonto Salama, West Sinjai Village. especially the greeting tourists.

The mainstay menu of the greeting tour is the superior product and this culinary is tilapia

and carp and other superior products, where the main ingredients are obtained from the

cultivation business itself and then processed with various spices to produce a distinctive

taste. Apart from being served whole or uncut.

Based on data on the production results of tilapia and carp aquaculture in the last

five years, an estimate of the results for the next five years is made. After doing the

calculations, the equation Y = 955.14-94.504 x is obtained. From these equations, a

forecast is made which aims to determine the production of freshwater fish farming for

Sapana tourism in the next five years by substituting the x value with the forecast period

code. The following is a table of forecast results for fish farming production in Tongging

for the next five years. This is also in line with the production of tourism and cultivation

in the last five which also tend to decline. One of the factors for the decline in the

production of cultured fish in Sapana tourism, so that it can be anticipated, the feed needs

to be considered with the water source having to change with each other.

Sapana Tourism Object Development Strategy

How development has strong linkages with other sectors, both backward linkages

and forward linkages. Backward linkages are a link that occurs when one industry causes

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Sapana Tourism Development Strategy Bonto Salama Village, Sinjai Barat District

289

the growth of another industry. As for the backward linkages in the development of

Sapana tourism objects are natural potential, infrastructure, accessibility and government

support. Natural potential in the form of irrigation canals from water sources surrounded

by beautiful mountains, facilities and infrastructure include fishing grounds, restaurants,

souvenir stalls, stalls selling food or soft drinks. Next is accessibility to the Sapana tourist

attraction which is easy to reach both using public transportation and private

transportation. Access to greeting tourism is also supported by good road conditions.

Local government support in the form of tourism promotion in events organized by the

local government on a regular basis as well as support in the development of the bonto

salama village greeting tourism object.

Forward linkages are a link that occurs when the output of a sector or industry is

used by other industries, namely tourists and rural communities. There are four forward

linkages or linkages in seeing the prospects for tourism development in Bonto Salama

Village, namely increasing the number of tourists, adding tourist attractions, employment

opportunities and increasing income. The increase in the number of tourists along with

the development of tourist attractions will certainly attract more tourists and is supported

by the results of the estimated number of tourists who will visit in the next five years.

Next is the addition of tourist attractions such as tire or life jacket rentals, new job

opportunities to meet the needs of tourists during their visit to the Sapana tourist

attraction and increasing community income from developed tourism businesses and

regional income from user fees charged for tourists.

Conclusion)

From the results of the research above, it can be concluded that: 1) The

development of tourism in the village of Bonto Salama, West Sinjai sub-district, shows a

positive trend, where it is estimated that in the next five years tourists visiting the Sapana

tourist attraction will increase. Meanwhile, the development of the cultivation of tilapia

and gourami as well as superior products that show a negative trend to become positive,

where in the next five years it is estimated that the results of the development of greeting

tourism will increase. 2) the tourism development strategy studied includes the potential

for natural tourism and facilities and infrastructure such as fishing equipment, restaurants

and places of worship, accessibility of both private and public transportation and

stakeholder support, namely the Regional Government. Meanwhile, the other attractions

of greeting tourism are increasing the number of tourists, employment opportunities,

increasing income, both community income and regional income obtained from the costs

that must be incurred by tourists while traveling in the village of Bonto Salama.

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