THE
EFFECT OF PRICE AND SERVICE QUALITY ON BUYING INTEREST IN THREE-BROTHER GALLON
WATER
Roky
Apriansyah, Hermanto, Fitria Ningsih, Abdul Hairudin, Said Afriaris
STIE Indragiri, Indonesia
Email: [email protected],
[email protected], [email protected],
[email protected], [email protected]
|
KEYWORDS Covid 19; economy and business; impulse buying
stimulus |
ABSTRACT The study was conducted on the refillable water of three brothers. Consumers ' buying interest in three�� brothers' refillable water has decreased every year, this is due to the price offered is still less competitive with competitors who sell The same product and the quality of service that is felt is still not suitable by consumers, thus consumers move to other places.� The research uses a quantitative approach with primary data. The number of samples is 100 people, random sampling with accidental sampling.�� The results showed that the price� and quality of service simultaneously� affected� consumers� ' buying interest in the� refillable water� of the� three brothers,� the� price partially affected the consumers' buying interest in three brothers' refillable water� and� the quality of service partially� affect consumers'� buying interest in� three� brothers'�� refillable water.� |
INTRODUCTION
The
form of buying interest consumers is potential consumers, namely consumers who
have not made a purchase action in the present and are likely to make a
purchase action in the future or can be called a potential buyer. Buying
interest is something of a psychological force that exists within the individual,
which has an impact on an action. Buying interest is considered as a
measurement of the likelihood of consumers buying a particular product where
the high buying interest has an impact on a considerable probability� of making �a purchase decision� ( Schiffman and Kanuk, 2009). �According to Engel in Nih
Luh Julianti (2014) argues
that buying interest as a �driving force
or as an� instristic
motive ��that can encourage a person to
put Attention spontaneously, reasonably, easily, without coercion and
selectively on a product to then make a buying decision. This is made possible
by the existence of conformity with the interests of the individual concerned and
�giving pleasure �and satisfaction to him. So it is very clear
that buying interest is defined as an attitude of liking which is shown by a tendency
to always buy that suits� the
pleasure� and� its importance.
Consumer
buying interest is inseparable from the price. Price is the amount of money
that consumers have to pay to get a product. Griffin (2006) said that price is one
of the important factors that influence the�
marketing of� a product. High and
low prices are always the main concern of consumers when they are looking for a
product, so the price offered is a special consideration, before they decide to
buy goods or use a service. From the habits of consumers, pricing strategies greatly
affect the sales and marketing of the products offered. According to kotler (2005) Price is the most customizable element of the
marketing mix; Product traits, channels, even promotions take more time. Price
also communicates the company's intended value position to the market about its
products and brand.
Furthermore,
consumers' buying interest is also influenced by the quality of service.� Tjiptono
(2012)�� service quality is a dynamic
condition closely related to products or services as� well as human and environmental
resources� that are at least accepted
or� can exceeding the expected quality of
service. According to Tjiptono (2012), the meaning of� service quality is� an effort to meet customer� needs which�
is carried out with the� desire
and accuracy of the� way� it� is
delivered so that it� can meet� the�
expectations of�� customer� satisfaction
In
Indragiri Hulu Regency, there are many business activities, be it food,
beverage, agriculture, plantations, fisheries, services and others. One of the businesses
that are in great demand by business actors is refillable gallons of water,
every subdistrict in the upstream indragiri district
must have business actors who run� the
effort.� In particular, there is a
refillable gallon water business called three gallons of water. This business has
been established since 2008. Since this business moved, there has been a decrease
in consumer buying interest. Consumer buying interest�� is the key to the success of the business
being run. However, the business that is carried out if this decline is allowed
to continue will have an impact on the company's activities. A survey conducted
on business actors said that the businesses they run in a few years have
decreased consumer purchasing power. This, of course, is not what the business
actor wants.
�Buying interest is influenced by the price.
The price offered by the three brothers' gallon water is still less competitive
than its competitors. Where competitors are able to provide discounts to �their customers in order to �attract consumers, and they� are able to provide� prices that are far from the �three gallons of water actors. This is
certainly one of the determining factors for�
three-gallon water� business
actors� in reducing consumer buying
interest. �Similar research conducted by Faradiba (2013) with the results of research shows that
price affects consumers' repurchase interest, as well as research conducted by Utami (2015) that price affects consumers' buying interest.
Thus, the determination of the price on the product sold will affect the
consumer's buying interest.
The
quality of service provided to consumers will have a big impact on consumers'
buying interest.� Consumers really want
the services provided in accordance with their expectations, if the services provided
are not in accordance with their expectations,�
the� impression left behind from the
services provided� will be impress� and consumers only get there to choose� products sold�
by business actors. Furthermore, the results of research conducted by anas (2019) show that service quality affects buying
interest and research conducted by wulandari (2017)
shows the quality of service to buying interest. Thus, it can be seen that good
service quality will affect consumers' buying interest.
LITERATURE
REVIEW [Times New Roman 12 bold]
�Buying interest is a consumer
mental statement that reflects the purchase plan of a� product with�
a certain brand, knowledge� about
consumers' purchase intentions� towards
the product needs to�� be known by
marketers� to� describe future consumer�� behavior.�
Buying interest is formed from consumer attitudes towards a product, it
comes from consumer confidence in product quality. The lower consumer confidence
in aproduct will lead to a decrease in consumer
buying interest.� Interest is described
as a situation where the consumer has not performed an action, which can be
used as a basis for predicting the behavior or action. Interest is an emerging
behavior.
According to Priansa (2017) purchase interest
is a mental statement from consumers that reflects the purchase plan of a
certain number of products with a certain brand. Meanwhile, according to ��Assael (2002)
buying interest is the tendency of consumers to buy a brand or take actions
related to purchases as measured by the level of likelihood consumers in making
purchases.
�Buying interest is part of
buying behavior� so that the factors that
influence� buying interest are�� more or less�
the� same as the� factors that influence buying�� behavior. According to Kotler and Susanto
(2001) the factors that influence buying interest are:
a.
�Cultural Factors
1)
Culture, is the most basic determining
factor of a person's desires and behavior.�
Obtaining a set of values, perceptions, preferences and behaviors
through his family and other institutions.
2)
Sub-Culture, that is, it has smaller
sub-cultural groups that provide more specific identification and socialization
of its members. There are four kinds of sub-cultures, namely nationality,
religion, racial groups and geographical areas.
3)
�Social Class, that is, a group�� within a society, which is hierarchically
composed� and its members tend to have
the same values, interests and�� behaviors.
b.
�Social Factors
1)
�Reference Groups, groups that have a direct or
indirect influence on a person's stance or behavior.� All these are groups with which the person is
located or interacts.
2)
Family, family members can have a strong
influence on buyer behavior. The family is distinguished into two parts. The
first is a family known as family orientation, which consists of a parent. From
one's parents, one acquires an orientation towards religion, politics, and
economics as well as a sense of personal ambition, personal appreciation and
love.� Second, a person's procreation
family, that is, spouse and children. The family is the most important consumer
purchasing organization in society and has been extensively researched.
3)
Role and Status. The position of people in
each group can be defined in terms of roles and statuses.� A role consists of activities that are
expected to be carried out by a person, where each role will affect part of his
buying behavior.
c.
�Personal Factors
1)
Age and Life Cycle Stage, people's
purchases of goods and services will be different throughout their lives.
Recent research has identified stages in the psychological life cycle. An adult
undergoes a transition or transformation throughout his life. Marketers pay
special attention to the changing circumstances of life, divorce, widowhood,
widowhood, remarriage and their influence on consumption behavior.
2)
Work, a person's workers also influence
his consumption patterns. Marketers seek to identify job groups that have more
than average interest in their products and services. Economic Circumstances, including
disposable income (income level, stability, and time patterns), savings and
wealth, debt, the power to borrow, and establishment towards shopping and
saving.
3)
�Lifestyle, can be interpreted as a person's
lifestyle that is revealed in one's activities, interests and opinions.
Lifestyle describes the "whole person"interacting
with their environment, marketers will look for the relationship between the product
and the lifestyle of the group.
4)
��Personality and Self-Concept, everyone has a
different personality.� Personality is
defined as the psychological characteristic that distinguishes each person that
causes a relatively consistent and fixed response to his environment.
d.
�Psychological Factors
1)
Motivation, that is, a need that is strong
enough to lead a person to seek gratification of that need.
2)
Perception, which is the process of
individuals choosing, formulating, and interpreting information input from the
five senses to create a meaningful picture of the world. Perception is also an
interpretation of the sensations and processes of selecting information about
certain things that are meaningful to the consumer. Psychological factors
of�� perception are factors that can
influence buying behavior.� The
perception of a product becomes one of�
the� basic characteristics in
marketing through giving more attention and the creation of a strong� product�
will be perceived by consumers in�
make a purchase.
3)
Learning, including changes in one's
behavior arising from experience. Most human behavior results from learning.
4)
Beliefs and attitudes, that is, a picture
of�� a person's thoughts about something that
is believed.
The buying interest
indicators that Priansa (2017) said are as follows:
a.
�Transactional Interests. Transactional
interest is the tendency of consumers to always buy products and services
produced by the company, this is based on high trust in the company. Referential
Interests. Referential interest is the tendency of consumers to refer their
products to others.� Such interest arises
after consumers have experience and information about the product.
b.
�Preferential Interests. Preferential interest
is an interest that describes the behavior of consumers who have a primary
preference for these products. Those preferences can�� only be replaced if something happens with
the product of its preference.
c.
�Exploratory Interests.�� Exploratory interest is an� interest that describes the� behavior of consumers who are always looking
for information� about the� products they are interested in and looking
for information to support the� positive
properties�� of the product said.
Price is something
that is given in exchange for obtaining goods or services.� In the process of determining purchase
decisions, consumers tend to be moreinterested in information
about prices, which�� is an indispensable
thing, because consumer perceptions Regarding the price of a product, it can be
used as a standardization of product quality based on the price value of the
product. According to Tjiptono (2006), price is an
amount of money that has certain benefits that are used to obtain a certain
service or product. According to Swastha and Sukotjo (2000) Price is a certain amount of money (plus
some products if possible) needed to get a certain number of combinations of
its products and services.�
�Price indicators according to Kotler and Amstrong (2008) are:
1.
�Affordability Price. Consumers can reach the
price that has been set by the company. There are usually several types of
products in one brand, the price is also different from the cheapest to the
most expensive.� With the�� price set, many consumers buy products.
2.
�Compliance of price with product quality.
Price is often used as an indicator of quality for consumers people often
choose a higher price between two goods because they see a difference in
quality.� If the price is�� higher people tend to assume that the
quality is also better.
3.
The suitability of price to benefits. Consumers
decide to buy a product if the perceived benefits are�� greater or equal to those that have been
spent to obtain it. If consumers�� feel
that the benefits of the product are less than the money spent, consumers will
assume that the product is expensive and consumers will think twice about
making a� purchase
reset.
4.
Price according to the ability or competitiveness
of the price. Consumers often compare the�
price of a product� with other
products, in this case the high cost of a product� is highly considered by consumers when� buying�
the� product.
�Service quality is a form of service that
provides results, both in the form of service quality and�� service�
quality, in its presentation�
carried out by each company is very�
diverse, but the goal is basically the same as customer satisfaction. According
to pujawan (2010) service quality is the result of
perception and comparison between customer expectations and�� actual service performance which there are
two main factors that affect quality services, that is, the expected experience
and� the services received.
Service quality
indicators according to Tjiptono and Candra (2011)
state that:
1.
Reliability. In this component, it relates
to the company's ability to provide accurate services from the first time
without making any mistakes and delivering its services in accordance with the time� agreed.�
In this element, marketers are required to provide reliable products or
services.� The product or service should
not be damaged or failed. In other words, the product or service must always be
good. The members of the company must also be honest in solving problems so
that customers do not feel cheated.� In
addition, marketers must be on the right promise when promising something to
customers. Again, it should be noted that promises are not just promises, but
promises must be kept. Therefore, the time schedule needs to be carefully
compiled.
2.
�Responsiveness. With regard to the willingness
and ability of employees to help customers and respond to customer requests, as
well as inform when services will be provided and then provide services quickly.
The members of the company must pay attention to specific promises to
customers.� Another element that is also
important in this quick response element is that� company members� are always�
ready to� help customers, regardless
of a person's position in the company should always pay attention to customers who
contacted the company.
3.
Warranty. Namely beliefs that include
the� behavior of employees are able to
foster customer trust in the company� and
the company can create a sense of security for��
its customers. At a time when competition is highly competitive, company
members must appear more competent, meaning they have knowledge and expertise
in their respective fields. The security factor, which is to provide a sense of
security and security to customers is important.� Marketers are expected to pay attention to
the credibility of the company and not just deceive customers.� In addition, company members must be friendly
by greeting customers who come.
4.
Empathy.�
This means that the company pays attention to and understands the
problems of the customers and acts for the benefit of the customers, a.s well as providing personal attention to the customers. Each
member of the company should be able to manage their time for easy contact,
either by phone or in person. Ringing the phone try to be a maximum of three
times, then immediately answered. The time that customers have is so limited
that it is impossible to wait too long. Try to do individual communication so
that the relationship with customers is more familiar. Company members must
also understand the customer.� By
understanding the customer, it does not mean that the company members feel
"defeated" and must "agree" with the��� customer's opinion, but at least try to
make a compromise not putting up a fight.
5.
Physical evidence. �Includes the attractiveness of physical
facilities from the quality, equipment and materials used by the company,
building cleanliness, neatness, room comfort, and employee appearance.
Infrastructure related to customer service must also be considered by the
company's management. A magnificent building with cooling facilities (AC),
sophisticated telecommunications equipment or quality office furniture, and
others are considered by customers in choosing a product or service.
METHOD RESEARCH
The
research was conducted using quantitative research. Quantitative research is a
pro-cess of finding knowledge that uses data in the
form of numbers as a tool to analyze infor-mation
about what you want to know. Where the data source used is primary data. Where
primary data is data taken from direct respondents, in order to get the results
of the study. The population in this study was all consumers who bought�� three��
gallons of water and samples in the study were 100 people with the accidental
sampling method.� randomly.� Data collection used with interviews and
questionnaires.� Furthermore, the data
analysis used uses the istrument test (validity test and
reliability test), classical assumption test�
(normality test, linearity test, heterochedasticity
test, multicholinearity test), Regression linear
multiple (Multiple correlation� and
coefficient determination)� and
hypothesis test� (F Test and t Test).�
RESULTS AND DISCUSSION
1.
Test Instruments
a.
Validity Test
The validity test is used to see if the
entire statement item made can be used or valid. From 13 statement items, it
can be known that the statement items are said to be valid, along with the �validity test
results� of the price variables, service
quality� and� buying interest.
Table 1 Validity Test
|
Statement Items |
r count |
r table |
Validity Test |
|
Price 1 |
0,813 |
0,1986 |
Valid |
|
Price 2 |
0,854 |
0,1986 |
Valid |
|
Price 3 |
0,798 |
0,1986 |
Valid |
|
Price 4 |
0,823 |
0,1986 |
Valid |
|
Quality of Service 1 |
0,918 |
0,1986 |
Valid |
|
Quality of Service 2 |
0,893 |
0,1986 |
Valid |
|
Quality of Service 3 |
0,842 |
0,1986 |
Valid |
|
Quality of Service 4 |
0,882 |
0,1986 |
Valid |
|
Quality of Service 5 |
0,835 |
0,1986 |
Valid |
|
Buying Interest� 1 |
0,837 |
0,1986 |
Valid |
|
Buying Interest� 2 |
0,894 |
0,1986 |
Valid |
|
Buying Interest� 3 |
0,932 |
0,1986 |
Valid |
|
Buying Interest� 4 |
0,881 |
0,1986 |
Valid |
b.
Reliability Test
Reliability Test is the extent to which
the measurement results using the same object, will produce the same data. �The reliability test results showed three
variables, �namely price, service
quality� and buying interest� with Cronbach's alpha value > 0.7, so all
variables are said to be reliable.� �The following can be seen the results of the reliability
test.
Table 2 Reliability Test
|
Statement Items |
Cronbach's alpha |
Reliability Test |
|
Price |
0,873 |
Valid |
|
Quality of Service |
0,898 |
Valid |
|
�Buying Interest |
0,867 |
Valid |
2.
Test Classical Assumptions
a.
Normality Test
Normality tests are carried out with the
aim of assessing the distribution of data in a group of data or variables,
whether the distribution of data is normally distributed or not. The results of
the normality test showed that the value of Asymp Sig
(2-tyled) > 0.05, so the data is said to be normally distributed. Here are
the results of the normality test.
Table 3 Normality Test
|
One-Sample Kolmogorov-Smirnov
Test |
||
|
|
Unstandardized Residual |
|
|
N |
98 |
|
|
Normal
Parametersa,b |
Mean |
.0000000 |
|
Std.
Deviation |
1.97500161 |
|
|
Most
Extreme Differences |
Absolute |
.096 |
|
Positive |
.070 |
|
|
Negative |
-.096 |
|
|
Kolmogorov-Smirnov
Z |
.951 |
|
|
Asymp. Sig. (2-tailed) |
.326 |
|
|
a.
Test distribution is Normal. |
||
|
b.
Calculated from data. |
||
b.
Linearity Test
The
linearity test aims to determine whether the two or more variables tested have
a linear relationship or not significantly. The results of the dilinearity test showed that the sig value of Deviation From Linearity > 0.05, then each free variable, namely
price and service quality, has a linear relationship with the bound variable,
namely buying interest. Here are the results of the linearity test.
Table
4 Linearity Test
|
ANOVA Table |
|||||||||||||
|
|
Sum of Squares |
Df |
Mean Square |
F |
Sig. |
|
|||||||
|
Buying Interest * Price |
Between Groups |
(Combined) |
19.245 |
7 |
2.749 |
.719 |
.656 |
|
|||||
|
Linearity |
1.710 |
1 |
1.710 |
.447 |
.505 |
|
|||||||
|
Deviation from Linearity |
17.534 |
6 |
2.922 |
.764 |
.600 |
|
|||||||
|
Within Groups |
344.357 |
90 |
3.826 |
|
|
|
|||||||
|
Total |
363.602 |
97 |
|
|
|
|
|||||||
|
ANOVA Table |
|
||||||||||||
|
|
Sum of Squares |
Df |
Mean Square |
F |
Sig. |
|
|||||||
|
Buying Interest * Quality of Service |
Between Groups |
(Combined) |
89.654 |
10 |
8.965 |
2.847 |
.004 |
|
|||||
|
Linearity |
35.041 |
1 |
35.041 |
11.128 |
.001 |
|
|||||||
|
Deviation from Linearity |
54.612 |
9 |
6.068 |
1.927 |
.058 |
|
|||||||
|
Within Groups |
273.948 |
87 |
3.149 |
|
|
|
|||||||
|
Total |
363.602 |
97 |
|
|
|
|
|||||||
c.
Heterochedasticity Test
The
heteroskedasticity test aims to test whether in the regression model there is a
variance inequality from the residual of one observation to another. The
results of the heterochedasticity test showed that in
this study there were no symptoms of heterochedasticity
where the significant value of the price and service quality variables was
greater than 0.05. The following can be seen the results of the Heterochedasticity test.
Table
5 Heterochedasticity Test
|
Coefficientsa |
||||||
|
Type |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
||
|
B |
Std. Error |
Beta |
||||
|
1 |
(Constant) |
1.560 |
1.639 |
|
.952 |
.343 |
|
Price |
.035 |
.090 |
.042 |
.394 |
.695 |
|
|
Quality
of Service |
-.033 |
.065 |
-.053 |
-.502 |
.617 |
|
|
a.
Dependent Variable: RES2 |
||||||
d.
Mulitikolinearity Test
This
multicholinearity test is intended to test whether or
not there is a high or perfect correlation between free variables in the
regression model. The results of the multicholinearity
test showed that in this study there were no symptoms of multicholinearity,
with a tolerance value of > 0.1 and a VIF of < 10. �The following can be seen the multicholinearity test.
Table
6 Multicholinearity Test
|
Coefficientsa |
|||
|
Type |
Collinearity Statistics |
||
|
Tolerance |
VIFs |
||
|
1 |
(Constant) |
|
|
|
Price |
.925 |
1.081 |
|
|
Quality
of Service |
.925 |
1.081 |
|
|
a.
Dependent Variable: Buying Interest |
|||
3.
Multiple Linear Regression
The result of multiple linear
regression obtained the following equation ��:
Y
= 9.457+0.351X1+0.326X2
The
value of the constant 9.457 means that, if all free variables are equal to� zero then the
buying interest� is 9.457.� The coefficient value of price� regression is 0.351� , meaning that if the price increases by one
unit and� the service� quality variable� is fixed, the�� price will increase by� 0.351 units.�
The coefficient value of service quality� regression is� 0.326, meaning that the quality� of service increases by one unit and� the price remains then the quality of�� service will increase by 03.26 units.��� Thus, it can be seen that� price and service quality� have a positive relationship with consumers'
buying interest.
�Multiple Correlations and Coeeffesient
Determination
�Multiple correlation� aims�
to� see how closely related or
influenced the� variables of price
and� service quality� together are to the variables of buying
interest� . Where the results of multiple
correlations can be seen in the table below.
Table
7 Model Summary
|
Type |
R |
R Square |
Adjusted R Square |
Std. Error of the Estimate |
|
1 |
.400a |
.160 |
.142 |
1.99568 |
|
a.
Predictors: (Constant), Quality of Service, Price |
||||
|
b.
Dependent Variable: Buying Interest |
||||
The result
of the R value summary model is 0.400, which means that the� variables of�
price and service quality together have a relationship or influence on
the variable of buying� interest is
moderate.
Coefficient
determination is carried out to see how much contrinsity
the influence that the variables of price and service quality have together on
the variables of buying interest. The results of the summary model above show
that the value of R Square�
is� 0.160, which means that
the effect of price and service quality on buying interest is16% while the
remaining 84% is influenced by� other
variables that were not studied in this study.
4.
Hypothesis Test
This
hypothesis test is used to see if the hypothesis that has been made is correct
or not. The results of the hypothesis test�
used are� seen from the tests� together and respectively. The results of the
F test showed that the price and quality of service simultaneously corresponded
to buying interest, with a significant�
result of 0.05. The following is a table of F test results.
Table
8 Test F
|
ANOVAa |
||||||
|
Type |
Sum of Squares |
Df |
Mean Square |
F |
Sig. |
|
|
1 |
Regression |
72.139 |
2 |
36.069 |
9.056 |
,000b |
|
Residual |
378.361 |
95 |
3.983 |
|
|
|
|
Total |
450.500 |
97 |
|
|
|
|
|
a.
Dependent Variable: Buying Interest |
||||||
|
b.
Predictors: (Constant), Quality of Service, Price |
||||||
The price
and quality of service simultaneously affect consumers' buying� interest in�
three� gallons of water, this
is� because the� value is significantly less than� 0.05. Where this research is in line with
research conducted by Hermanto and Hapsila (2020) with the title The Effect of Price and Service
Quality on Consumer Buying Interest in Anugrah
Photocopy Rengat, with the results of research� showing that price and service quality� affect consumers' buying� interest.
The test
results partially show that the variables of price and service quality affect
buying interest. Where the significant value of the price is small from 0.05
and the significant value of service quality is small from 0.05, then the two
variables have an influence on the variable of buying interest. Here's a table
of t-test results.
Table 9 t-test
|
Type |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
|
||
|
B |
Std. Error |
Beta |
|
||||
|
1 |
(Constant) |
9.457 |
2.519 |
|
3.755 |
.000 |
|
|
Price |
.351 |
.131 |
.253 |
2.685 |
.009 |
|
|
|
Buying
Interest |
.326 |
.105 |
.293 |
3.110 |
.002 |
|
|
|
a.
Dependent Variable: Quality of Service |
|||||||
The price
partially affects consumers' buying interest in three gallons of water, where
the significant value is small from 0.05. �This research is in line with what Wirayanthy and Santoso (2019) conducted with the title The
Influence of Price, Brand Image and Quality on Interest in �Buying Private Label� Products, �the results of the ��study show the price� affects�
buying interest. �Furthermore, the
research conducted by irawan (2020) with �the�
title The Influence of Price, Brand Image and Quality on Buying Interest
�in �Private Label�
Products, with the �results of the
study showing that �prices have an effect
to buying interest. �Furthermore, Suroso and Iriani (2014) with the
title the influence of product innovation and �price �on the interest in �buying Mie sedaap
cup, with the results of research�
showing �that price� affects interest ��buy.
Thus, it can be seen that price ��greatly affects consumers' buying interest,
determining the selling price of products needs to be considered by business actors
so that ��buying interest consumers may
increase.
The quality
of service affects consumers' buying interest in three gallons of water, where
the significant value is small from 0.05. This research is in line with what Rosita
(2016) conducted with the title of the influence of location, product completeness,
product quality, service, price, and shopping comfort on interests ��Repurchase consumers at Lotte Mart Bekasi
Junction, with the results of research showing that service quality affects
buying interest. furthermore, the research conducted by Sabran
(2020) with the title The Influence of Sales Promotion, Product Variations and
Service Quality on Repurchase Interest in Kanabini
Boutique in Tenggarong, the results of the study
showed that service quality� affects
buying interest. �Research conducted by Purnawati et al (2020) with the title of the influence of
service quality, product quality and price perception on repurchase interest in
Bandung collection north Kuta district, Badung, the results
of the study showed that service quality��
affects interest buy. �Thus, it
can be seen that the quality of service greatly affects consumers' buying
interest, as business actors, of course, they must pay attention to the quality
of service�� that given.
CONCLUSION
Price��� and quality of service simultaneously and
partially affect consumers' buying in-terest in three
gallons of water.
The results of multiple correlation show the� closeness of the relationship / relationship of� free variables to� bound variables,� namely medium, with the� results of coefficient determination showing the� magnitude of the influence of price and�� quality� variables�� Service to buying interest was� 14� % while the remaining 86% was influenced by� other variables that were not studied in this study.
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Copyright Holders:
Roky Apriansyah, Hermanto, Fitria Ningsih, Abdul Hairudin, Said Afriaris (2022)
First Publication Right:
Devotion - Journal Of Research And Community Service
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