Marketing Srategy of Tempe Crypics to Increase Income for MSME Group in Mulyasari Village, Losari District

Abstract

The marketing strategy of the tempe chips MSME
in the village of Mulyasari does not yet have modern
marketing skills. This has greatly affected business
development, because if rely solely on sales by leaving it in
small shops, it is feared that the sustainability of business will
be threatened. The purpose of this research is to develop
social media such as youtube, instagram, facebook, twitter
and whatsaap to increase the income of MSME tempe chips in
Mulyasari village. The research method used in this activity is
Participatory Action Research. Researchers did social media
design, implemented social media, and analyzed MSME tempe
chips using existing social media. The results of the study
found that the income of these tempe chips MSME obtained
an increase of 36.05% from the previous profit. Initially, the
monthly income of tempe chips MSME earned around Rp.
1,803,000. However, after using a modern marketing strategy
using social media so that the tempe chips MSME business can
earn a monthly profit of around Rp. 2. 453,000, then the
income of this tempe chips MSME will increase by Rp. 650,000