Website and Social Media Promotion at The Cigadung Creative Tourism Village
DOI:
https://doi.org/10.59188/devotion.v7i4.25678Abstract
This Experiential Learning Project (ELP) project implemented For strengthen digital visibility of Tourism Village Creative Cigadung, destination creative set through Mayor's Decree No. 556/Kep.953-DISBUDPAR/2020 however previously own limitations in digital marketing infrastructure and strategies . Through official website development , social media management (TikTok and Instagram), as well as digital strategy pocket book preparation , project This aim build foundation structured promotion at a time increase capacity manager in management content . Methodology project covering observation fieldwork , interviews , content strategy implementation , and weekly monitoring through supervision–coaching–mentoring mechanism . Implementation results show improvement significant , including 190 visitors unique website that exceeds initial KPI (10–20 visits ), social media engagement that reaches the target of 2%, and improvement visit traveler from 1 visit in October to 7 visits in November 2025, with part big visitors contact manager through contact on the website. Findings This show that the digital strategy implemented contribute direct to improvement exposure , access information and visits tourism . Recommendations advanced covers development system digital reservations , strengthening storytelling, optimization TikTok content , as well as expansion support funding promotion For guard sustainability management destination .
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