Marketing Strategy Analysis of Asin Asked MSMEs in The Covid-19 Pandemic Period in Kesenden, Cirebon
DOI:
https://doi.org/10.36418/dev.v1i2.63Keywords:
Marketing Strategy, Salted Fish, MSMEsAbstract
The Covid-19 pandemic has changed many
aspects of life, one of which is in the economy. This has an
impact on economic instability, one of which is the impact of
MSMEs, such as the occurrence of abnormalities in the supply
of raw materials, consumer interest and marketing. This study
aims to describe the marketing strategies that must be
carried out by MSME actors so that they can survive and
become more responsive to changes when Covid-19 occurs.
In this study using qualitative methods with interview
techniques in Kesenden, Cirebon. From the results of the
research conducted, it can be concluded that the Covid-19
pandemic can provide opportunities and can also provide
threats (Treath) to MSMEs, marketing strategies in the midst
of the Covid-19 pandemic, namely by improving the quality of
products and services, customer relationship marketing, and
e-commerce
Published
Issue
Section
License
Copyright (c) 2020 Oriza Aditya

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.